| 1 |
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Attributional Processes during Product Failures-The Role of the Corporate Brand as Buffer
|
Einwiller, S.; Waenke, M.; Herrmann, A.; Samochowiec, J.
|
Association for Consumer Research
|
2006
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|
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| 2 |
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Attributional Processes during Product Failures-The Role of the Corporate Brand as Buffer
|
Einwiller, S.; Waenke, M.; Herrmann, A.; Samochowiec, J.
|
Association for Consumer Research
|
2006
|
|
|
|
| 3 |
|
Attributional Processes in the Case of Product Failures-The Role of the Corporate Brand as Buffer
|
Einwiller, S.; Waenke, M.; Herrmann, A.; Samochowiec, J.
|
Association for Consumer Research
|
2006
|
|
|
|
| 4 |
|
Attributional Processes in the Case of Product Failures-The Role of the Corporate Brand as Buffer
|
Einwiller, S.; Waenke, M.; Herrmann, A.; Samochowiec, J.
|
Association for Consumer Research
|
2006
|
|
|
|
