| 1 |
|
African American Vernacular English in Advertising: A Sociolinguistic Study
|
Escalas, J. E.
|
Association for Consumer Research
|
1993
|
|
|
|
| 2 |
|
Alternative Models of Cognitive Processes Underlying Consumer Reactions to Conjunction Categories
|
Lee, M.;Ulgado, F. M.
|
Association for Consumer Research
|
1993
|
|
|
|
| 3 |
|
"An Advertising Potpourri": Some Comments and A Unifying Theme
|
Stewart, D. W.
|
Association for Consumer Research
|
1993
|
|
|
|
| 4 |
|
An Examination of the Effects of Context-Induced Mood States on the Evaluation of a `Feel-Good' Product: The Moderating Role of Product Type and the Consistency Effects Model
|
Hadjimarcou, J.;Marks, L. J.
|
Association for Consumer Research
|
1993
|
|
|
|
| 5 |
|
An Examination of the Psychometric Properties of a Conservation-Oriented Consumption Scale
|
Malafarina, K.;Jass, J.
|
Association for Consumer Research
|
1993
|
|
|
|
| 6 |
|
An Expose on Green Television Ads
|
Iyer, E.;Banerjee, B.;Gulas, C.
|
Association for Consumer Research
|
1993
|
|
|
|
| 7 |
|
An Investigation of the Influence of Gender on the Hedonic Responses Created by Listening to Music
|
Lacher, K. T.
|
Association for Consumer Research
|
1993
|
|
|
|
| 8 |
|
Anxiety Associated with Social Issues: The Development of a Scale to Measure an Antecedent Construct
|
Sego, T.;Stout, P. A.
|
Association for Consumer Research
|
1993
|
|
|
|
| 9 |
|
Assessing Viewer Judgment of Advertisements and Vehicles: Scale Development and Validation
|
Feltham, T. S.
|
Association for Consumer Research
|
1993
|
|
|
|
