| 21 |
|
Anxiety Associated with Social Issues: The Development of a Scale to Measure an Antecedent Construct
|
Sego, T.
|
ASSOCIATION FOR CONSUMER RESEARCH
|
1994
|
|
|
|
| 22 |
|
Assessing Actual Service Performance: Incongruities Between Expectation and Evaluation Criteria
|
Taylor, V. A.;Miyazaki, A. D.
|
Association for Consumer Research
|
1994
|
|
|
|
| 23 |
|
Assessing the Impact of Message Cues and Arguments in Persuasion: Conceptual and Methodological Issues
|
Areni, C. S.;Cox, K. C.
|
Association for Consumer Research
|
1994
|
|
|
|
| 24 |
|
Assessing Viewer Judgment of Advertisements and Vehicles: Scale Development and Validation
|
Feltham, T. S.
|
ASSOCIATION FOR CONSUMER RESEARCH
|
1994
|
|
|
|
| 25 |
|
Asymmetric Switching Patterns Between Higher-Quality and Lower-Quality Brands
|
Chatterjee, S.;Heath, T. B.
|
Association for Consumer Research
|
1994
|
|
|
|
| 26 |
|
Awards, Rewards, Prizes, and Punishments
|
Belk, R. W.
|
Association for Consumer Research
|
1994
|
|
|
|
| 27 |
|
The Antecedents and Consequences of Choice Deferral
|
Huber, J.
|
Association for Consumer Research
|
1994
|
|
|
|
