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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 Accessibility Revisted: When and How it is Diagnostic for Consumer Judgments 미리보기
Menon, G.;Waenke, M. Association for Consumer Research 1997
2 저널기사 Acculturation: Cross-Cultural Consumer Perceptions and the Symbolism of Domestic Space 미리보기
Chapman, M. ASSOCIATION FOR CONSUMER RESEARCH 1997
3 저널기사 Affecting Consumers Through Identity and Design 미리보기
Simonson, A. ASSOCIATION FOR CONSUMER RESEARCH 1997
4 저널기사 Affordability Perceptions in Consumer Research 미리보기
Notani, A. S. ASSOCIATION FOR CONSUMER RESEARCH 1997
5 저널기사 Aging, Elaboration, and Persuasion 미리보기
Hawkins, S. A.;Yoon, C. Association for Consumer Research 1997
6 저널기사 All in the Family: Intergenerational Influences on Consumer Behavior 미리보기
Moore-Shay, E. S. ASSOCIATION FOR CONSUMER RESEARCH 1997
7 저널기사 Andy Warhol: Consumer Researcher 미리보기
Schroeder, J. ASSOCIATION FOR CONSUMER RESEARCH 1997
8 저널기사 An Examination of the Community Identity and Purchase Preferences Using the Social Identity Approach 미리보기
Lantz, G.;Loeb, S. Association for Consumer Research 1997
9 저널기사 An Exploratory Investigation of Consumers' Evaluations of External Information Sources in Prepurchase Search 미리보기
Burke Jarvis, C. Association for Consumer Research 1997
10 저널기사 An Investigation of External Information Search Effort: Replication in In-Home Shopping Situations 미리보기
Sundaram, D. S.;Taylor, R. D. Association for Consumer Research 1997
11 저널기사 An Investigation of Some Determinants of Brand Commitment 미리보기
Dholakia, U. ASSOCIATION FOR CONSUMER RESEARCH 1997
12 저널기사 An Investigation of the Relationship Between Perceived Risk and Product Involvement 미리보기
Dholakia, U. M. ASSOCIATION FOR CONSUMER RESEARCH 1997
13 저널기사 Asymmetries in Price and Quality Competition: Experimental Test of Underlying Mechanisms 미리보기
Heath, T. B. ASSOCIATION FOR CONSUMER RESEARCH 1997
14 저널기사 The American Consumer Home Front During World War II 미리보기
Witkowski, T. H. Association for Consumer Research 1997
15 저널기사 The Analogy and Metaphor Literature: What's In It For Consumer Researchers? 미리보기
Gregan-Paxton, J. Association for Consumer Research 1997
16 저널기사 The Application of Procedural Justice Principles to Service Recovery Attempts: Outcomes for Customer Satisfaction 미리보기
Sparks, B. A.;McColl-Kennedy, J. R. Association for Consumer Research 1997
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