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1 저널기사 Access, Resource, and Cost Impacts on Consumer Satisfaction with Health Care: A Comparison Across Alternative Health Care Modes and Time 미리보기
Mummalaneni, V. ELSEVIER SCIENCE PUBLISHING CO INC 1997
2 저널기사 Adoption of New Products by the Sales Force: The Construct, Research Propositions, and Managerial Implications 미리보기
Atuahene-Gima, K. ELSEVIER SCIENCE PUBLISHING CO INC 1997
3 저널기사 Ads Promoting OTC Medications: The Effect of Ad Format and Credibility on Beliefs, Attitudes, and Purchase Intentions 미리보기
Kavanoor, S. ELSEVIER SCIENCE PUBLISHING CO INC 1997
4 저널기사 Advances in Industrial Marketing Theory and Research from the Journal of Business and Industrial Marketing 미리보기
Johnston, W. J. ELSEVIER SCIENCE PUBLISHING CO INC 1997
5 저널기사 Agency Influences on Risk Reduction and Operating Performance: An Empirical Investigation Among Strategic Groups 미리보기
Veliyath, R. ELSEVIER SCIENCE PUBLISHING CO INC 1997
6 저널기사 Alliances, External Technology Acquisition, and Discontinuous Technological Change 미리보기
Lambe, C. J. ELSEVIER SCIENCE PUBLISHING CO INC 1997
7 저널기사 An Empirical Study of the Relationships among Co-location, Integration, Performance, and Satisfaction 미리보기
Kahn, K. B. ELSEVIER SCIENCE PUBLISHING CO INC 1997
8 저널기사 An Exploration of Branding in Industrial Markets 미리보기
Mudambi, S. M. ELSEVIER SCIENCE PUBLISHING CO INC 1997
9 저널기사 An Investigation of Modulator Effects on Alignment Skill 미리보기
Greenley, G. E. ELSEVIER SCIENCE PUBLISHING CO INC 1997
10 저널기사 Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of R&D, Manufacturing, and Marketing Perspectives 미리보기
Song, X. M. ELSEVIER SCIENCE PUBLISHING CO INC 1997
11 저널기사 Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions 미리보기
Kumar, V. ELSEVIER SCIENCE PUBLISHING CO INC 1997
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