| 1 |
|
Accessibility and Availability: The Role of Prior Preferences in Judgment Formation
|
Kratcholova, M.; Bockenholt, U.
|
Association for Consumer Research
|
2008
|
|
|
|
| 2 |
|
Achieving the Compromise Effect with Missing Attribute Information: Introducing Shadow Options
|
Gunasti, K.; Ross, W.T.
|
Association for Consumer Research
|
2008
|
|
|
|
| 3 |
|
Advances in Judgmental and Inferential Heuristics
|
Dai, X.; Wertenbroch, K.
|
Association for Consumer Research
|
2008
|
|
|
|
| 4 |
|
Advances in Regulatory Focus and Regulatory Fit Theory: Effects on Consumer Search, Consumer Satisfaction, and Self-Control
|
Pham, M.T.; Trudel, R.
|
Association for Consumer Research
|
2008
|
|
|
|
| 5 |
|
Airing Dirty Laundry in the Public Square: An Examination of Public Complaining and the Mitigating Effects of Branding
|
Wilson, A.; Giebelhausen, M.; Brady, M.
|
Association for Consumer Research
|
2008
|
|
|
|
| 6 |
|
All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing
|
Chang, C.-T.; Lee, Y.-K.
|
Association for Consumer Research
|
2008
|
|
|
|
| 7 |
|
Alternative Perspectives on Consumer Judgment and Choice
|
Simonson, I.
|
Association for Consumer Research
|
2008
|
|
|
|
| 8 |
|
An Empirical Comparison of Ambushing and Sponsorship Effects: The Case of 2006 FIFA World Cup Germany™
|
Michaelis, M.; Woisetschlager, D.M.; Hartleb, V.
|
Association for Consumer Research
|
2008
|
|
|
|
| 9 |
|
Anticipating Consumption: The Impact of Expectations on Decision-Making for Healthy Products
|
Phillips, D.M.; Phillips, J.K.; Childs, N.M.
|
Association for Consumer Research
|
2008
|
|
|
|
| 10 |
|
Anti-Consumers in Action: Coping with the Challenges and Consequences of `Drinking Sensibly'
|
Piacentini, M.G.; Banister, E.N.
|
Association for Consumer Research
|
2008
|
|
|
|
| 11 |
|
Anti-consumption: Now on Sale
|
Gopaldas, A.
|
Association for Consumer Research
|
2008
|
|
|
|
| 12 |
|
Are McNoodles and McDonald's Kinship Connected? Effects of Linguistic Information on Consumers' Categorization of New Products
|
Yan, D.; Chan, A.K.K.
|
Association for Consumer Research
|
2008
|
|
|
|
| 13 |
|
Assessing Consumer Reaction to New Product Ideas: Does it Matter Where You Live and How Old You Are?
|
Wang, J.; Cole, C.
|
Association for Consumer Research
|
2008
|
|
|
|
| 14 |
|
Assessing the Consumer Perceived Value Scale
|
Walsh, G.; Kilian, T.; Buxel, H.
|
Association for Consumer Research
|
2008
|
|
|
|
| 15 |
|
Attraction and Compromise Effects Revisited: The Role of Attribute Characteristics and Representation in Context Effects
|
Malkoc, S.A.
|
Association for Consumer Research
|
2008
|
|
|
|
| 16 |
|
Avatar and Extended Self in Online Gaming
|
Wang, J.; Zhao, X.; Bamossy, G.J.
|
Association for Consumer Research
|
2008
|
|
|
|
| 17 |
|
Avoiding the Debt Trap: How Attributional Retraining Can Influence Consumers' Perceived Control Over and Behavioural Intentions Towards Debt
|
Main, K.; Wei, M.-L.; Fischer, E.
|
Association for Consumer Research
|
2008
|
|
|
|
| 18 |
|
The Activation-Striving Model: When Will the Same Prime Lead to Goal Activation and When Will It Lead to Trait Activation?
|
Sela, A.; Shiv, B.
|
Association for Consumer Research
|
2008
|
|
|
|
| 19 |
|
The Affective-Cognitive Model of Stimulus-Based Affect: Individual Differences in Response to the Vividness of Product Descriptions
|
Moore, D.J.; Bovell, L.J.
|
Association for Consumer Research
|
2008
|
|
|
|
| 20 |
|
The Antecedents of Image Transfer-An Empirical Study of Event Sponsorship
|
Zhang, L.; Lin, S.; Fan, T.
|
Association for Consumer Research
|
2008
|
|
|
|
