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유형		 서명 저자 발행처 원문제공시작년 수록
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21 저널기사 An Innovative Approach Examining the Asymmetrical and Nonlinear Relationship between Attribute-Level Performance and Service Outcomes 미리보기
Fan, X.; Liu, S.; Zhu, M. Association for Consumer Research 2009
22 저널기사 An Innovative Approach Examining the Asymmetrical and Nonlinear Relationship between Attribute-Level Performance and Service Outcomes 미리보기
Fan, X.; Liu, S.; Zhu, M. Association for Consumer Research 2009
23 저널기사 An Investigation Into Individuals' Repeated Attempts at Behavior Change 미리보기
Droms, C. Association for Consumer Research 2009
24 저널기사 An Investigation Into Individuals' Repeated Attempts at Behavior Change 미리보기
Droms, C. Association for Consumer Research 2009
25 저널기사 An Investigation of College Students' Influence on Parents' Innovation Adoption 미리보기
Liang, J.; Cotte, J. Association for Consumer Research 2009
26 저널기사 An Investigation of College Students' Influence on Parents' Innovation Adoption 미리보기
Liang, J.; Cotte, J. Association for Consumer Research 2009
27 저널기사 Appraisal Theory of Emotions and Advertising Rhetoric: A Model of Consumer Reactions 미리보기
Albinsson, P.A. Association for Consumer Research 2009
28 저널기사 Appraisal Theory of Emotions and Advertising Rhetoric: A Model of Consumer Reactions 미리보기
Albinsson, P.A. Association for Consumer Research 2009
29 저널기사 Are All Referrals Created Equal? The Impact of Social Connections on Consumer Discounts 미리보기
Johnson, B.R.; Ross, W.T. Association for Consumer Research 2009
30 저널기사 Are All Referrals Created Equal? The Impact of Social Connections on Consumer Discounts 미리보기
Johnson, B.R.; Ross, W.T. Association for Consumer Research 2009
31 저널기사 Are Consumers Intuitively Bayesian? The Role of Consumer Metacognition 미리보기
Biswas, D.; Zhao, G.; Lehmann, D.; Grewal, D. Association for Consumer Research 2009
32 저널기사 Are Consumers Intuitively Bayesian? The Role of Consumer Metacognition 미리보기
Biswas, D.; Zhao, G.; Lehmann, D.; Grewal, D. Association for Consumer Research 2009
33 저널기사 Are Well-Known Brands Held to a Higher Standard of Performance: The Moderating Influence of Pre vs. Post Purchase of the Product 미리보기
Dalman, M.D.; Desai, K.K.; Agarwal, M.K. Association for Consumer Research 2009
34 저널기사 Are Well-Known Brands Held to a Higher Standard of Performance: The Moderating Influence of Pre vs. Post Purchase of the Product 미리보기
Dalman, M.D.; Desai, K.K.; Agarwal, M.K. Association for Consumer Research 2009
35 저널기사 At Face Value: Visual Antecedents of Impression Formation in Servicescapes 미리보기
Verhoeven, J.W.M.; Van Rompay, T.; Pruyn, A. Association for Consumer Research 2009
36 저널기사 At Face Value: Visual Antecedents of Impression Formation in Servicescapes 미리보기
Verhoeven, J.W.M.; Van Rompay, T.; Pruyn, A. Association for Consumer Research 2009
37 저널기사 Attentional and Inferential Effects of Point-of-Purchase Marketing 미리보기
Valenzuela, A.; Chandon, P. Association for Consumer Research 2009
38 저널기사 Attentional and Inferential Effects of Point-of-Purchase Marketing 미리보기
Valenzuela, A.; Chandon, P. Association for Consumer Research 2009
39 저널기사 Attribute Order Effects on Consumer Judgment: The Role of Ideal Point Availability and Attribute Importance 미리보기
Jiang, Y.; Lei, J. Association for Consumer Research 2009
40 저널기사 Attribute Order Effects on Consumer Judgment: The Role of Ideal Point Availability and Attribute Importance 미리보기
Jiang, Y.; Lei, J. Association for Consumer Research 2009
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