| 1 |
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Ads are watching me
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Puzakova, Marina; Rocereto, Joseph F.; Kwak, Hyokjin
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World advertising research center
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2013
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| 2 |
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Ads are watching me: a view from the interplay between anthropomorphism and customisation
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Puzakova, M.; Rocereto, J.F.; Kwak, H.
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World advertising research center
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2013
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| 3 |
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Advertising and promotion budgeting during volatile economic conditions: factors influencing the level of decentralisation in budgeting and its relations to budget size and allocation
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Cheong, Y.; Kim, K.; Kim, H.
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World advertising research center
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2013
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| 4 |
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Advertising creativity and repetition: recall, wearout and wearin effects
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Lehnert, K.; Till, B.D.; Carlson, B.D.
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World advertising research center
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2013
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| 5 |
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Assessing the cross-cultural applicability of tailored advertising
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Maslowska, Ewa; Smit, Edith G.; van den Putte, Bas
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World advertising research center
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2013
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| 6 |
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Assessing the cross-cultural applicability of tailored advertising: a comparative study between the Netherlands and Poland
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Maslowska, E.; Smit, E.G.; van den Putte, B.
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World advertising research center
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2013
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