| 1 |
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An Examination of Social Influence on Shopper Behavior Using Video Tracking Data
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Zhang, X.; Li, S.; Burke, R.R.; Leykin, A.
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American Marketing Association
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2014
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| 2 |
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Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data
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Mizik, N.
|
American Marketing Association]
|
2014
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| 3 |
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Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment
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Li, H.; Kannan, P.K.
|
American Marketing Association]
|
2014
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| 4 |
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Authenticity Is Contagious: Brand Essence and the Original Source of Production
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Newman, G.E.; Dhar, R.
|
American Marketing Association]
|
2014
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| 5 |
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The Adaptability of Marketing Systems to Interventions in Developing Countries: Evidence from the Pineapple System in Benin
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Hounhouigan, M.H.; Ingenbleek, P.T.M.; van der Lans, I.A.; van Trijp, H.C.M.; Linnemann, A.R.
|
American Marketing Association
|
2014
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