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Advertising or games? Advergames on the internet gaming sites targeting children
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An, S.; Kang, H.
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World advertising research center
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2014
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| 2 |
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Advertising strategies for charities
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Kim, Namin
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World advertising research center
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2014
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| 3 |
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Advertising strategies for charities: promoting consumers' donation of time versus money
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Kim, N.
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World advertising research center
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2014
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| 4 |
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Age dependent effects of food advergame brand integration and interactivity
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Rifon, N.J.; Quilliam, E.T.; Paek, H.-J.; Weatherspoon, L.J.; Kim, S.-K.; Smreker, K.C.
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World advertising research center
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2014
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| 5 |
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An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
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Cheong, Y.; Kim, K.
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World advertising research center
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2014
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| 6 |
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Applying the future time perspective scale to advertising research
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Kuppelwieser, V.G.; Sarstedt, M.
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World advertising research center
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2014
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| 7 |
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Are contextual advertisements effective?
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Yeun Chun, Kwang; Hee Song, Ji; Hollenbeck, Candice R.; Lee, Jong-Ho
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World advertising research center
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2014
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| 8 |
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Are contextual advertisements effective? The moderating role of complexity in banner advertising
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Chun, K.Y.; Song, J.H.; Hollenbeck, C.R.; Lee, J.-H.
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World advertising research center
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2014
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| 9 |
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Attributes of background music and consumers’ responses to TV commercials
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Hee Park, Hyun; Kwan Park, Jai; Ok Jeon, Jung
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World advertising research center
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2014
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| 10 |
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Attributes of background music and consumers' responses to TV commercials: the moderating effect of consumer involvement
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Park, H.H.; Park, J.K.; Jeon, J.O.
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World advertising research center
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2014
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