1 |
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Advertising as Unfavorable Self-Presentation: The Dirty Laundry Effect
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Thomas, Tandy Chalmers; Trump, Rebecca K.; Price, Linda L.
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M.E. Sharpe
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2015
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2 |
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Advertising-Induced Embarrassment
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Puntoni, Stefano; de Hooge, Ilona E.; Verbeke, Willem J. M. I.
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M.E. Sharpe
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2015
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3 |
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Advertising Professionals’ Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics?
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Tuncay Zayer, Linda; Coleman, Catherine A.
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M.E. Sharpe
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2015
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4 |
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Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages
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Hernandez, José Mauro da Costa; Wright, Scott A.; Ferminiano Rodrigues, Filipe
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M.E. Sharpe
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2015
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