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1 저널기사 Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction 미리보기
Giebelhausen, Michael; Chun, HaeEun Helen; Cronin, J. Joseph; Hult, G. Tomas M. American Marketing Association 2016
2 저널기사 Advance Ordering for Healthier Eating? Field Experiments on the Relationship Between the Meal Order—Consumption Time Delay and Meal Content 미리보기
VanEpps, Eric M.; Downs, Julie S.; Loewenstein, George American Marketing Association] 2016
3 저널기사 Advertising Effectiveness: The Moderating Effect of Firm Strategy 미리보기
McAlister, Leigh; Srinivasan, Raji; Jindal, Niket; Cannella, Albert A. American Marketing Association] 2016
4 저널기사 Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising 미리보기
Sahni, Navdeep S. American Marketing Association] 2016
5 저널기사 An Abnormally Abnormal Intangible: Stock Returns on Customer Satisfaction 미리보기
Fornell, Claes; Morgeson, Forrest V.; Hult, G. Tomas M. American Marketing Association 2016
6 저널기사 Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs 미리보기
Chakravarty, Anindita; Grewal, Rajdeep American Marketing Association] 2016
7 저널기사 Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings 미리보기
Jung, Minah H.; Perfecto, Hannah; Nelson, Leif D. American Marketing Association] 2016
8 저널기사 An Empirical Examination of the FDAAA-Mandated Toll-Free Statement for Consumer Reporting of Side Effects in Direct-to-Consumer Television Advertisements 미리보기
Aikin, Kathryn J.; O Donoghue, Amie C.; Squire, Claudia M.; Sullivan, Helen W.; Betts, Kevin R. American Marketing Association 2016
9 저널기사 Assessing Performance Outcomes in Marketing 미리보기
Katsikeas, Constantine S.; Morgan, Neil A.; Leonidou, Leonidas C.; Hult, G. Tomas M. American Marketing Association 2016
10 저널기사 Authority Relinquishment in Agency Relationships 미리보기
Tumbat, Gülnur; Grayson, Kent American Marketing Association 2016
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