| 1 |
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Advertising nativeness as a function of content and design congruence
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Kim, Jooyoung; Choi, Dongwon; Kim, Hanyoung
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World advertising research center
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2019
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| 2 |
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Advertising targeting young children: an overview of 10 years of research (2006–2016)
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De Jans, Steffi; Van de Sompel, Dieneke; Hudders, Liselot; Cauberghe, Veroline
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World advertising research center
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2019
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| 3 |
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An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
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Lee, Heejun; Cho, Chang-Hoan
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World advertising research center
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2019
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| 4 |
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Are we who we follow? Computationally analyzing human personality and brand following on Twitter
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Yun, Joseph T.; Pamuksuz, Utku; Duff, Brittany R. L.
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World advertising research center
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2019
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| 5 |
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Aspects of visual metaphor: an operational typology of visual rhetoric for research in advertising
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Peterson, Matthew O.
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World advertising research center
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2019
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| 6 |
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Asymmetric negative influence of cynicism and skepticism: a study of preventative communication
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Ryu, Hyerin; Jun, Sunkyu
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World advertising research center
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2019
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| 7 |
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Asymmetric negative influence of cynicism and skepticism: a study of preventative communication
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Ryu, Hyerin; Jun, Sunkyu
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World advertising research center
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2019
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