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Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings / Hermosilla, Manuel; Gutiérrez-Navratil, Fernanda; Prieto-Rodríguez, Juan / Institute for operations research and the managemet sciences(INFORMS) / Marketing science : the marketing journal of TIMS/ORSA / 356-381 / 2018
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