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Applications in basic marketing

상세정보
자료유형	연속간행물
개인저자	McCarthy, E. Jerome (Edmond Jerome) Perreault, William D. McCarthy, E. Jerome (Edmond Jerome). McCarthy, E. Jerome (Edmond Jerome).
서명/저자사항	Applications in basic marketing.
판사항	1991-1992 edition [2nd annual ed.].
권.연차 사항	1990-
발행사항	Homewood, IL: Irwin, c1991-.
형태사항	viii, 210 p.: ill.; 26 cm.
딸림자료
간행빈도	Annual
ISBN	0256101167
일반주기	Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
서지주기	Includes bibliographical references.
요약	"Clippings from the popular business press."
연관저록주기	Companion vol. to: McCarthy, E. Jerome (Edmond Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
일반주제명	Marketing -- Periodicals. Marketing -- Management -- Periodicals.
언어	영어