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Assessing Divergent Disciplinary Views of the Globalization of Consumption: An Exploratory, Cross-Sectoral, and Ethnographic Examination of Consumer-Choice Dynamism Resulting From the Influx of New Forms of Retailing
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Gabel, T. G.
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Association for Consumer Research
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2000
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Assessing Emotional Reactions to TV Ads: A Replication and Extension with a Brief Adjective Checklist
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Mano, H
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Association for Consumer Research
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1980
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Assessing Emotional Reactions to TV Ads: A Replication and Extension with a Brief Adjective Checklist
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Mano, H.
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ASSOCIATION FOR CONSUMER RESEARCH
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Assessing the Consumer Perceived Value Scale
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Walsh, G.; Kilian, T.; Buxel, H.
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Association for Consumer Research
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Assessing the Impact of Message Cues and Arguments in Persuasion: Conceptual and Methodological Issues
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Areni, C. S.;Cox, K. C.
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Association for Consumer Research
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1994
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Assessing Viewer Judgment of Advertisements and Vehicles: Scale Development and Validation
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Association for Consumer Research
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Assessing Viewer Judgment of Advertisements and Vehicles: Scale Development and Validation
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1994
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| 228 |
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Assimilation and Contrast in Consumer Price Perceptions
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Adaval, R.; Wyer, R. S.
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Association for Consumer Research
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2005
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Asymmetric Switching Patterns Between Higher-Quality and Lower-Quality Brands
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Chatterjee, S.;Heath, T. B.
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Association for Consumer Research
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1994
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Asymmetries in Price and Quality Competition: Experimental Test of Underlying Mechanisms
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| 231 |
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At Face Value: Visual Antecedents of Impression Formation in Servicescapes
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Verhoeven, J.W.M.; Van Rompay, T.; Pruyn, A.
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Association for Consumer Research
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2009
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| 232 |
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At Face Value: Visual Antecedents of Impression Formation in Servicescapes
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Verhoeven, J.W.M.; Van Rompay, T.; Pruyn, A.
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Association for Consumer Research
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Attainment Versus Maintenance Goals: Differences in Cognitive Processing and Goal Attractiveness
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Stamatogiannakis, A.; Chattopadhyay, A.; Chakravarti, D.
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Association for Consumer Research
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2012
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Attending Performing Arts: A Consumption System Model of Buying-Consuming Experiences
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Caldwell, M. L.; Woodside, A.
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Association for Consumer Research
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2001
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Attentional and Inferential Effects of Point-of-Purchase Marketing
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Valenzuela, A.; Chandon, P.
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Association for Consumer Research
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Attentional and Inferential Effects of Point-of-Purchase Marketing
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Valenzuela, A.; Chandon, P.
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Association for Consumer Research
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Attention and Liking Judgments towards Advertising
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Ye, G.
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Association for Consumer Research
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Attention Grabbers: An Exploration of the Automatic Categorization of Advertisement Headlines
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Nielsen, J.; Mason, C.
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Association for Consumer Research
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Attitudes and Behaviors Assessment: The Impact of the Hypothetical Bias
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Attitudes and Promotions
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