| 1 |
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ACADEMICALLY SPEAKING The Relevance of Being Bayes
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Allenby, G.M.
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American Marketing Association
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2013
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| 2 |
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Activating Consumers for Better Service Coproduction Outcomes Through Eustress: The Interplay of Firm-Assigned Workload, Service Literacy, and Organizational Support
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Mende, Martin; Scott, Maura L.; Bitner, Mary Jo; Ostrom, Amy L.
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American Marketing Association
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2017
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| 3 |
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Addictive De-Vices: A Public Policy Analysis of Sources and Solutions to Digital Addiction
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Berthon, Pierre; Pitt, Leyland; Campbell, Colin
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American Marketing Association
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2019
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| 4 |
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Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time
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Avery, J.; Steenburgh, T.J.; Deighton, J.; Caravella, M.
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American Marketing Association
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2012
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| 5 |
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Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction
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Giebelhausen, Michael; Chun, HaeEun Helen; Cronin, J. Joseph; Hult, G. Tomas M.
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American Marketing Association
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2016
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| 6 |
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Advance Ordering for Healthier Eating? Field Experiments on the Relationship Between the Meal Order—Consumption Time Delay and Meal Content
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VanEpps, Eric M.; Downs, Julie S.; Loewenstein, George
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American Marketing Association]
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2016
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| 7 |
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Advertising and Consumer Awareness of New, Differentiated Products
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Barroso, A.; Llobet, G.
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American Marketing Association]
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2012
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| 8 |
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Advertising Claim Objectivity: Antecedents and Effects
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Darley, W. K.
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AMERICAN MARKETING ASSOCIATION
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1993
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| 9 |
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Advertising Effectiveness: The Moderating Effect of Firm Strategy
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McAlister, Leigh; Srinivasan, Raji; Jindal, Niket; Cannella, Albert A.
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American Marketing Association]
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2016
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| 10 |
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Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs
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Anderson, E.T.; Simester, D.
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American Marketing Association]
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2013
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| 11 |
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Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
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Sahni, Navdeep S.
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American Marketing Association]
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2016
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| 12 |
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Advertising Strategies to Increase Usage Frequency
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Wansink, B
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American Marketing Association
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1980
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| 13 |
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Agents of Change: A Scale to Identify Diversity Seekers
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Brumbaugh, A.M.; Grier, S.A.
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AMERICAN MARKETING ASSOCIATION
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2013
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| 14 |
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Agents of Change: A Scale to Identify Diversity Seekers
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Brumbaugh, A.M.; Grier, S.A.
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American Marketing Association
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2013
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| 15 |
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Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry
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Liu, Angela Xia; Steenkamp, Jan-Benedict E. M.; Zhang, Jurui
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American Marketing Association]
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2018
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| 16 |
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Aggressive and Predatory Pricing: A Framework for Analysis
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Guiltinan, J. P
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American Marketing Association
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1980
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| 17 |
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Aggressive and Predatory Pricing: A Framework for Analysis
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Guiltinan, J. P.
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AMERICAN MARKETING ASSOCIATION
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1996
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| 18 |
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Aggressive Marketing Strategy Following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility
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Kurt, D.; Hulland, J.
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American Marketing Association
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2013
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| 19 |
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Algorithm Overdependence: How the Use of Algorithmic Recommendation Systems Can Increase Risks to Consumer Well-Being
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Banker, Sachin; Khetani, Salil
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American Marketing Association
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2019
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| 20 |
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Alliance Portfolio Resource Diversity and Firm Innovation
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Cui, A.S.; O Connor, G.
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American Marketing Association
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2012
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