| 21 |
|
All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands
|
Fuchs, C.; Prandelli, E.; Schreier, M.; Dahl, D.W.
|
American Marketing Association
|
2013
|
|
|
|
| 22 |
|
All Things Considered? The Role of Choice Set Formation in Diversification
|
Salisbury, L.C.; Feinberg, F.M.
|
American Marketing Association]
|
2012
|
|
|
|
| 23 |
|
An Abnormally Abnormal Intangible: Stock Returns on Customer Satisfaction
|
Fornell, Claes; Morgeson, Forrest V.; Hult, G. Tomas M.
|
American Marketing Association
|
2016
|
|
|
|
| 24 |
|
Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs
|
Chakravarty, Anindita; Grewal, Rajdeep
|
American Marketing Association]
|
2016
|
|
|
|
| 25 |
|
Analyzing Client Profitability Across Diffusion Segments for a Continuous Innovation
|
Sood, Ashish; Kumar, V.
|
American Marketing Association]
|
2017
|
|
|
|
| 26 |
|
Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings
|
Jung, Minah H.; Perfecto, Hannah; Nelson, Leif D.
|
American Marketing Association]
|
2016
|
|
|
|
| 27 |
|
An Empirical Analysis of the Joint Effects of Shoppers' Goals and Attribute Display on Shoppers' Evaluations
|
Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; Bhowmick, Sandeep; Nordfält, Jens
|
American Marketing Association
|
2018
|
|
|
|
| 28 |
|
An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces
|
Hasan, Rajibul; Lowe, Ben; Petrovici, Dan
|
American Marketing Association
|
2019
|
|
|
|
| 29 |
|
An Empirical Examination of the FDAAA-Mandated Toll-Free Statement for Consumer Reporting of Side Effects in Direct-to-Consumer Television Advertisements
|
Aikin, Kathryn J.; O Donoghue, Amie C.; Squire, Claudia M.; Sullivan, Helen W.; Betts, Kevin R.
|
American Marketing Association
|
2016
|
|
|
|
| 30 |
|
An Empirical Investigation of Consumer Memory, Attitude, and Perceptions Toward Pioneer and Follower Brands
|
Alpert, F. H.
|
AMERICAN MARKETING ASSOCIATION
|
1995
|
|
|
|
| 31 |
|
An Empirical Test of the Consequences of Behavior - and Outcome-Based Sales Control Systems
|
Oliver, R. L.
|
AMERICAN MARKETING ASSOCIATION
|
1994
|
|
|
|
| 32 |
|
AN EVOLUTIONARY ROAD MAP TO WINNING WITH SOCIAL MEDIA MARKETING
|
Kumar, V.; Sundaram, B.
|
American Marketing Association
|
2012
|
|
|
|
| 33 |
|
An Examination of Social Influence on Shopper Behavior Using Video Tracking Data
|
Zhang, X.; Li, S.; Burke, R.R.; Leykin, A.
|
American Marketing Association
|
2014
|
|
|
|
| 34 |
|
An examination of the nature of trust in buyer-seller relationships
|
Doney, Patricia M
|
American Marketing Association
|
1997
|
|
|
|
| 35 |
|
An Examination of the Nature of Trust in Buyer-Seller Relationships
|
Doney, P. M
|
American Marketing Association
|
1980
|
|
|
|
| 36 |
|
An Examination of the Nature of Trust in Buyer-Seller Relationships
|
Doney, P. M.
|
AMERICAN MARKETING ASSOCIATION
|
1997
|
|
|
|
| 37 |
|
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
|
Sahni, Navdeep S.; Narayanan, Sridhar; Kalyanam, Kirthi
|
American Marketing Association]
|
2019
|
|
|
|
| 38 |
|
An Exploratory Study of the Behavior and Perceptions of College Students with Respect to Regular, Light, and Ultralight Cigarettes
|
Smith, K.H.; Stutts, M.A.; Zank, G.M.
|
American Marketing Association
|
2013
|
|
|
|
| 39 |
|
An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence
|
Carson, Stephen J.; Ghosh, Mrinal
|
American Marketing Association
|
2019
|
|
|
|
| 40 |
|
An investigation into the antecedents of organizational citizenship behaviors in a personal
|
Netemeyer, Richard G
|
American Marketing Association
|
1997
|
|
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|
