| 41 |
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An Investigation Into the Antecedents of Organizational Citizenship Behaviors in a Personal Selling Context
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Netemeyer, R. G
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American Marketing Association
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1980
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| 42 |
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An Investigation Into the Antecedents of Organizational Citizenship Behaviors in a Personal Selling Context
|
Netemeyer, R. G.
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AMERICAN MARKETING ASSOCIATION
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1997
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| 43 |
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An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts
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Laran, J.; Tsiros, M.
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American Marketing Association
|
2013
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| 44 |
|
Antecedents of the Attraction Effect: An Information-Processing Approach
|
Mishra, S.
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AMERICAN MARKETING ASSOCIATION
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1993
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| 45 |
|
Anticonsumption as Tactical Response to Institutionalized Subordination: The Case of Materially Deprived Anticonsumers
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Cherrier, Hélène; Hill, Ronald Paul
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American Marketing Association
|
2018
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|
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| 46 |
|
Anticonsumption Consciousness in Pursuit of Sustainability
|
Guillard, Valérie
|
American Marketing Association
|
2018
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| 47 |
|
App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?
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Kübler, Raoul; Pauwels, Koen; Yildirim, Gökhan; Fandrich, Thomas
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American Marketing Association
|
2018
|
|
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| 48 |
|
Are All Proximity Effects Created Equal? Fast Food Near Schools and Body Weight Among Diverse Adolescents
|
Grier, S.; Davis, B.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
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| 49 |
|
Are All Proximity Effects Created Equal? Fast Food Near Schools and Body Weight Among Diverse Adolescents
|
Grier, S.; Davis, B.
|
American Marketing Association
|
2013
|
|
|
|
| 50 |
|
Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics
|
Kushwaha, T.; Shankar, V.
|
American Marketing Association
|
2013
|
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| 51 |
|
Are You Back for Good or Still Shopping Around? Investigating Customers' Repeat Churn Behavior
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Kumar, V.; Leszkiewicz, Agata; Herbst, Angeliki
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American Marketing Association]
|
2018
|
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| 52 |
|
ARE YOU SURE THE PRICE IS RIGHT?: Rational research methods, irrational consumers
|
Bakken, D.G.
|
American Marketing Association
|
2012
|
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| 53 |
|
Assessing Performance Outcomes in Marketing
|
Katsikeas, Constantine S.; Morgan, Neil A.; Leonidou, Leonidas C.; Hult, G. Tomas M.
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American Marketing Association
|
2016
|
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| 54 |
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Assessing Sensitive Consumer Behavior Using the Item Count Response Technique
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de Jong, Martijn G.; Pieters, Rik
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American Marketing Association]
|
2019
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| 55 |
|
Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet—Based Outcomes
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Saboo, Alok R.; Kumar, V.; Anand, Ankit
|
American Marketing Association
|
2017
|
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|
| 56 |
|
Assessing the Impact of Gasoline Sales-Below-Cost Laws on Retial Price and Market Structure: Implications for Consumer Welfare
|
Peltier, J.W.; Skidmore, M.; Milne, G.R.
|
American Marketing Association
|
2013
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| 57 |
|
Assessing the Societal Impact of Research: The Relational Engagement Approach
|
Ozanne, Julie L.; Davis, Brennan; Murray, Jeff B.; Grier, Sonya; Benmecheddal, Ahmed; Downey, Hilary; Ekpo, Akon E.; Garnier, Marion; Hietanen, Joel; Le Gall-Ely, Marine
|
American Marketing Association
|
2017
|
|
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| 58 |
|
Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data
|
Mizik, N.
|
American Marketing Association]
|
2014
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| 59 |
|
Attention, Information Processing, and Choice in Incentive-Aligned Choice Experiments
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Yang, Liu; Toubia, Olivier; de Jong, Martijn G.
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American Marketing Association]
|
2018
|
|
|
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| 60 |
|
Attention to and Distraction from Risk Information in Prescription Drug Advertising: An Eye-Tracking Study
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Sullivan, Helen W.; Boudewyns, Vanessa; O Donoghue, Amie; Marshall, Sandra; Williams, Pamela A.
|
American Marketing Association
|
2017
|
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