| 61 |
|
Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment
|
Li, H.; Kannan, P.K.
|
American Marketing Association]
|
2014
|
|
|
|
| 62 |
|
Authenticity Is Contagious: Brand Essence and the Original Source of Production
|
Newman, G.E.; Dhar, R.
|
American Marketing Association]
|
2014
|
|
|
|
| 63 |
|
Authority Relinquishment in Agency Relationships
|
Tumbat, Gülnur; Grayson, Kent
|
American Marketing Association
|
2016
|
|
|
|
| 64 |
|
Automatic and Strategic Processes in Advertising Effects
|
Grunert, K. G
|
American Marketing Association
|
1980
|
|
|
|
| 65 |
|
Avoiding Misuse of New Information Technologies: Legal and Societal Considerations
|
Bloom, P. N.
|
AMERICAN MARKETING ASSOCIATION
|
1994
|
|
|
|
| 66 |
|
The Abercrombie & Fitch Effect: The Impact of Physical Dominance on Male Customers' Status-Signaling Consumption
|
Otterbring, Tobias; Ringler, Christine; Sirianni, Nancy J.; Gustafsson, Anders
|
American Marketing Association]
|
2018
|
|
|
|
| 67 |
|
The Adaptability of Marketing Systems to Interventions in Developing Countries: Evidence from the Pineapple System in Benin
|
Hounhouigan, M.H.; Ingenbleek, P.T.M.; van der Lans, I.A.; van Trijp, H.C.M.; Linnemann, A.R.
|
American Marketing Association
|
2014
|
|
|
|
| 68 |
|
The American Customer Satisfaction Index: Nature, Purpose, and Findings
|
Fornell, C
|
American Marketing Association
|
1980
|
|
|
|
| 69 |
|
The Application of a Service Ecosystems Lens to Public Policy Analysis and Design: Exploring the Frontiers
|
Trischler, Jakob; Charles, Michael
|
American Marketing Association
|
2019
|
|
|
|
| 70 |
|
THE ART OF CONVERSION Making Big Data Actionable
|
Krajicek, D.
|
American Marketing Association
|
2013
|
|
|
|
| 71 |
|
The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
|
Evangelidis, Ioannis; Levav, Jonathan; Simonson, Itamar
|
American Marketing Association]
|
2018
|
|
|
|