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Are Consumers Intuitively Bayesian? The Role of Consumer Metacognition
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Biswas, D.; Zhao, G.; Lehmann, D.; Grewal, D.
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Are Good Intentions Enough? Encouraging Regular Savings Through Implementation Intentions
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Are McNoodles and McDonald's Kinship Connected? Effects of Linguistic Information on Consumers' Categorization of New Products
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Are Metaperceptions a Viable Explanation for Low Coupon Redemption Rates?
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Are "Paradigms Lost" in Marketing? Some Twenty Years Later...: A Content Analysis
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Are Visceral Factors Sensitive to Attentional Focus Manipulation? The Case of Hunger
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Are Well-Known Brands Held to a Higher Standard of Performance: The Moderating Influence of Pre vs. Post Purchase of the Product
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Are You a Lark or an Owl? The Effects of Time of Day and Circadian Type on Consumer Information Processing
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Are You Really Paying What You Wish? Interpersonal Influences on Price Decisions
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Arousal as a Driving Force for Decision-Making: Empirical Results from Measuring Electrodermal Reactions at the Point-of-Sale
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Artist Becomes/Becoming Artistic: The Artist as Producer-Consumer
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Assessing Consumer Reaction to New Product Ideas: Does it Matter Where You Live and How Old You Are?
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