| 81 |
|
Aging, Elaboration, and Persuasion
|
Hawkins, S. A.;Yoon, C.
|
Association for Consumer Research
|
1997
|
|
|
|
| 82 |
|
Airing Dirty Laundry in the Public Square: An Examination of Public Complaining and the Mitigating Effects of Branding
|
Wilson, A.; Giebelhausen, M.; Brady, M.
|
Association for Consumer Research
|
2008
|
|
|
|
| 83 |
|
Aligning Consumers Around Low-carbon Competitiveness: Evidence from an Online Experiment
|
Lee, J.J.-A.
|
Association for Consumer Research
|
2012
|
|
|
|
| 84 |
|
All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing
|
Chang, C.-T.; Lee, Y.-K.
|
Association for Consumer Research
|
2008
|
|
|
|
| 85 |
|
Alleviating Mommy's Guilt: Emotional Expression and Guilt Appeals in Advertising
|
Lee-Wingate, S. N.
|
Association for Consumer Research
|
2006
|
|
|
|
| 86 |
|
Alleviating Mommy's Guilt: Emotional Expression and Guilt Appeals in Advertising
|
Lee-Wingate, S. N.
|
Association for Consumer Research
|
2006
|
|
|
|
| 87 |
|
All in the Family: Intergenerational Influences on Consumer Behavior
|
Moore-Shay, E. S.
|
ASSOCIATION FOR CONSUMER RESEARCH
|
1997
|
|
|
|
| 88 |
|
All in the Family: Intra-Family Coalitional Influences on Consumption
|
Price, L.; Schau, H.
|
Association for Consumer Research
|
2013
|
|
|
|
| 89 |
|
All Metaphors in Advertising are not Created Equal: Influences of Product Type and Need for Cognition
|
Chang, C.-T.; Yen, C.-T.; Chen, T.-T.
|
Association for Consumer Research
|
2013
|
|
|
|
| 90 |
|
All My Children: Fostering Diverse Approaches to Consumer Well-Being Research
|
Agrawal, N.; Kyung, E.
|
Association for Consumer Research
|
2012
|
|
|
|
| 91 |
|
Altering Retrieval Sets: When Will Contextual Cues Make a Difference?
|
Cowley, E. J.;Law, S.
|
Association for Consumer Research
|
1994
|
|
|
|
| 92 |
|
Alternative Models for Capturing the Compromise Effect
|
Kivetz, R.; Netzer, O.; Srinivasan, V.
|
Association for Consumer Research
|
2003
|
|
|
|
| 93 |
|
Alternative Models of Cognitive Processes Underlying Consumer Reactions to Conjunction Categories
|
Lee, M.;Ulgado, F. M.
|
Association for Consumer Research
|
1993
|
|
|
|
| 94 |
|
Alternative Models of Cognitive Processes Underlying Consumer Reactions to Conjunction Categories
|
Lee, M.
|
ASSOCIATION FOR CONSUMER RESEARCH
|
1994
|
|
|
|
| 95 |
|
Alternative Perspectives on Consumer Judgment and Choice
|
Simonson, I.
|
Association for Consumer Research
|
2008
|
|
|
|
| 96 |
|
Ambiguity of Direct Experience and Product Specification Effects on Consumer Choice
|
Park, S.; Kim, M.-Y.; Park, S.-H.
|
Association for Consumer Research
|
2012
|
|
|
|
| 97 |
|
Ambivalence as an Inoculating Agent: A Built-In Defense Against Attitude Change
|
Forehand, M.; Staton, M.; Tietje, B.
|
Association for Consumer Research
|
2007
|
|
|
|
| 98 |
|
Ambivalent Relationships and Projection onto Indexical Objects
|
Heisley, D. D.; Cours, D.
|
Association for Consumer Research
|
2007
|
|
|
|
| 99 |
|
American Girl: The Family Brand
|
Kozinets, R.; Sherry, J.; McGrath, M. A.; Borghini, S.; Diamond, N.; Muniz, A.
|
Association for Consumer Research
|
2005
|
|
|
|
| 100 |
|
Am I What I Wear? An Exploratory Study of Symbolic Meanings Associated with Secondhand Clothing
|
Roux, D.; Korchia, M.
|
Association for Consumer Research
|
2006
|
|
|
|
