충남대학교 외국학술지지원센터

검색리스트 테이블
No	서명	저자	발행처	원문제공시작년
21	Antecedents of green purchases: a survey in China	Chan, R. Y. K.	Grayson Associates	2000

22	Appreciating, understanding and applying universal moral principles	Cohen, J.	Grayson Associates	2001

23	Are pub discount cards loyalty cards?	Hobbs, R.; Rowley, J.	Grayson Associates	2008

24	Asian-American consumers as a unique market segment: fact or fallacy?	Kaufman-Scarborough, C.	Grayson Associates	2000

25	Assessing new product potential in an international context: lessons learned in Thailand	Vallaster, C.; Hasen÷hrl, S.	Grayson Associates	2006

26	The African American consumer revisited: brand loyalty, word-of-mouth and the effects of the black experience	Podoshen, J. S.	Grayson Associates	2008

27	The American Hospital Association's Annual Survey of Hospitals: a critical appraisal	Mullner, R.; Chung, K.	Grayson Associates	2002

28	The art of storytelling: how loyalty marketers can build emotional connections to their brands	Papadatos, C.	Grayson Associates	2006

29	The association endorsement and consumers' intention to purchase	Daneshvary, R.	Grayson Associates	2000

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