| 1 |
|
Accounting for Discrepancies Between Online and Offline Product Evaluations
|
Dzyabura, Daria; Jagabathula, Srikanth; Muller, Eitan
|
Institute for operations research and the managemet sciences(INFORMS)
|
2019
|
|
|
|
| 2 |
|
Acknowledging 2013 Marketing Science Contributions
|
Desai, P.S.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2014
|
|
|
|
| 3 |
|
Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?
|
Lin, Song
|
Institute for operations research and the managemet sciences(INFORMS)
|
2017
|
|
|
|
| 4 |
|
Ad Gist: Ad Communication in a Single Eye Fixation
|
Pieters, R.; Wedel, M.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2012
|
|
|
|
| 5 |
|
Advertising and Consumers' Communications
|
Kuksov, D.; Shachar, R.; Wang, K.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2013
|
|
|
|
| 6 |
|
Advertising Effects in Presidential Elections
|
Gordon, B.R.; Hartmann, W.R.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2013
|
|
|
|
| 7 |
|
Advertising Strategy in the Presence of Reviews: An Empirical Analysis
|
Hollenbeck, Brett; Moorthy, Sridhar; Proserpio, Davide
|
Institute for operations research and the managemet sciences(INFORMS)
|
2019
|
|
|
|
| 8 |
|
Advertising to Early Trend Propagators: Evidence from Twitter
|
Lambrecht, Anja; Tucker, Catherine; Wiertz, Caroline
|
Institute for operations research and the managemet sciences(INFORMS)
|
2018
|
|
|
|
| 9 |
|
Aggregation Bias in Sponsored Search Data: The Curse and the Cure This paper identifies the issue of aggregation bias in sponsored search data, discusses its consequences, and proposes solutions to reduce or eliminate the bias
|
Abhishek, Vibhanshu; Hosanagar, Kartik; Fader, Peter S.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2015
|
|
|
|
| 10 |
|
Allowing Consumers to Bundle Themselves: The Profitability of Family Plans
|
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo
|
Institute for operations research and the managemet sciences(INFORMS)
|
2018
|
|
|
|
| 11 |
|
Analyzing Bank Overdraft Fees with Big Data
|
Liu, Xiao; Montgomery, Alan; Srinivasan, Kannan
|
Institute for operations research and the managemet sciences(INFORMS)
|
2018
|
|
|
|
| 12 |
|
Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing
|
Hui, S.K.; Meyvis, T.; Assael, H.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2014
|
|
|
|
| 13 |
|
An Analysis and Visualization Methodology for Identifying and Testing Market Structure
|
France, Stephen L.; Ghose, Sanjoy
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 14 |
|
An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints
|
Liu, Xiao; Derdenger, Timothy; Sun, Baohong
|
Institute for operations research and the managemet sciences(INFORMS)
|
2018
|
|
|
|
| 15 |
|
An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination
|
Sun, Yacheng; Li, Shibo; Sun, Baohong
|
Institute for operations research and the managemet sciences(INFORMS)
|
2015
|
|
|
|
| 16 |
|
An Empirically Tractable Dynamic Oligopoly Model: Application to Store Entry and Exit in Dutch Grocery Retail
|
Yang, Nan
|
Institute for operations research and the managemet sciences(INFORMS)
|
2018
|
|
|
|
| 17 |
|
An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition
|
Li, Yang; Gordon, Brett R.; Netzer, Oded
|
Institute for operations research and the managemet sciences(INFORMS)
|
2018
|
|
|
|
| 18 |
|
An Empirical Study of Word-of-Mouth Generation and Consumption Understanding the key drivers of word-of-mouth (WOM) generation/consumption and the synergy effect between the two WOM-related activities
|
Yang, S.; Hu, M.; Winer, R.S.; Assael, H.; Chen, X.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2012
|
|
|
|
| 19 |
|
Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation
|
Rao, Vithala R.; Yu, Yu; Umashankar, Nita
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 20 |
|
Are Unintended Effects of Marketing Regulations Unexpected? Understanding the role of marketing and marketing research in public policy
|
Pappalardo, J.K.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2012
|
|
|
|
기사
(22)
