| 1 |
|
Acquisition and Impact of Consumer Expertise
|
Maheswaran, D.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
1996
|
|
|
|
| 2 |
|
Activating Culture Through Persuasion Appeals: An Examination of the Bicultural Consumer
|
Lau-Gesk, L. G.
|
Lawrence Erlbaum Associates, Inc.
|
2003
|
|
|
|
| 3 |
|
Adapting Triandis's Model of Subjective Culture and Social Behavior Relations to Consumer Behavior
|
Lee, J. A.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2000
|
|
|
|
| 4 |
|
Additivity Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity
|
Aaker, J. L.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2000
|
|
|
|
| 5 |
|
Advancing Alpha: Measuring Reliability With Confidence
|
Iacobucci, D.; Duhachek, A.
|
Lawrence Erlbaum Associates, Inc.
|
2003
|
|
|
|
| 6 |
|
Advertising and Consumption of Alcoholic Beverages
|
Woodside, A. G.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
1999
|
|
|
|
| 7 |
|
All Dressed Up With Something to Say: Effects of Typeface Semantic Associations on Brand Perceptions and Consumer Memory
|
Childers, T. L.; Jass, J.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 8 |
|
Alternative Modes of Self-Construal: Dimensions of Connectedness-Separateness and Advertising Appeals to the Cultural and Gender-Specific Self
|
Wang, C. L.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2000
|
|
|
|
| 9 |
|
An Exploratory Study of Choice Rules Favored for High-Stakes Decisions
|
Kahn, B. E.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
1995
|
|
|
|
| 10 |
|
An Influence of Positive Affect on Decision Making in Complex Situations: Theoretical Issues With Practical Implications
|
Isen, A. M.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2001
|
|
|
|
| 11 |
|
An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments
|
Page, C.; Herr, P. M.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 12 |
|
ANNOUNCEMENT
|
unknown
|
Lawrence Erlbaum Associates, Inc.
|
2005
|
|
|
|
| 13 |
|
Anomalies in the Values for Consumer Goods With Environmental Attributes
|
Irwin, J. R.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
1997
|
|
|
|
| 14 |
|
Antecedents of Positivity Effects in Social Versus Nonsocial Judgment
|
Menon, G.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
1997
|
|
|
|
| 15 |
|
Applying the Functional Theory of Attitudes to Understanding the Influence of Store Atmosphere on Store Inferences
|
Schlosser, A. E.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
1998
|
|
|
|
| 16 |
|
Appraising the Appraisal-Tendency Framework
|
Cavanaugh, L. A.; Bettman, J. R.; Luce, M. F.; Payne, J. W.
|
Lawrence Erlbaum Associates, Inc.
|
2007
|
|
|
|
| 17 |
|
Approach-Avoidance Motivation and the Use of Affect as Information
|
Kramer, T.; Yoon, S. O.
|
Lawrence Erlbaum Associates, Inc.
|
2007
|
|
|
|
| 18 |
|
Artifact or Meaningful Theoretical Constructs?: Examining Evidence for Nonbelief- and Belief-Based Attitude Change Processes
|
Priester, J. R.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
1997
|
|
|
|
| 19 |
|
Assimilation or Contrast?: Comparison Relevance, Distinctness, and the Impact of Accessible Information on Consumer Judgments
|
Stapel, D. A.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
1998
|
|
|
|
| 20 |
|
Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity?
|
Lin, Y. C.; Lin, C. H.; Raghubir, P.
|
Lawrence Erlbaum Associates, Inc.
|
2003
|
|
|
|
기사
(20)
